When the pandemic sidelined the entire world, virtual events took centre stage. Virtual events are similar to their in-person counterparts, except they are hosted using the internet over virtual event platforms. Except that, everything remains the same; attendees show up, there is a particular theme, people expand their networks. However, there are various benefits of hosting virtual events, but we will get into it some other day. For now, let us understand what virtual event platforms are and how you can choose the best virtual event platform.
Table of contents
- 1 What are virtual event platforms?
- 2 7 key features that you should be looking in a virtual event platform
What are virtual event platforms?
The software that the organizers use to conduct virtual events can be defined as online event platforms. In simple terms, virtual event platforms are the venues for online platforms. In current scenarios where the world is compelled to stay indoors, virtual events have come to the rescue. Through these platforms, people can attend events right from the comfort of their homes.
Virtual events have made our lives so easy. Now, one doesn’t need to fly across seas and oceans to attend an international event. Along with it, such software allows the hosts as well as the attendees to save money. Not only this, because of virtual event platforms, hosting virtual events has become more manageable and quicker than ever.
Owing to the numerous options available in the market these days, selecting the most suitable platform isn’t an easy job. However, if you are figuring your way through the question “How to select the right virtual meeting platform in Dubai?”; worry no more.
7 key features that you should be looking in a virtual event platform
Here, we are sharing with you a list of seven key features that you should be looking for in a virtual event platform and make it easier for you to choose.
Though hosting a virtual event is more accessible, it requires some planning and preparation. Right from the registration of attendees to collecting their feedback once the event gets over, you’ve to make sure everything works out smoothly. For this, you need an efficient & best virtual event platform that has your back from the beginning to the end. Invest in a tool that provides you with all features in one place, and you don’t need to manage different platforms simultaneously.
Easy to Use
Consider your platform as the venue for your virtual event as it is where all your audiences, speakers, sponsors, and guests would come together. Therefore, you would want your platform to be clean, easy to use, and well designed. It is advisable not to take this lightly, as the platform you will choose will directly impact your attendees’ impression regarding your brand. Hence, if you are looking out for a virtual event platform, make sure the online event service provider is simple, which will make the execution of your online event seamless.
One of the essential features that you should look for in a platform is the customization options. One element of customization that can help you increase your audience reach drastically is branding. Having this feature integrated with the online platform will help deliver a consistent experience to the attendees. Consider the customization features that the platform offers like registration forms, registrants’ emails, and layout. Design the online event platform as per your event and brand requirements.
Delivers on-demand and Live Content
While looking for the best virtual event platform make sure you select delivers on-demand and live content. Since both the formats have their advantages, it’s better to go with the one that streams live and pre-recorded videos. Where live content engages more audience, you can always edit and filter pre-recorded content. Along with this, ensure the online event service provider lets you record the content so that you can use it later in the future. This feature enhances the life of the content and engages more content. You can use the videos and upload them on your social media so that the audience can view them later.
Audience Engagement Tools
Hosting a virtual event isn’t everybody’s cup of tea; it requires proper planning, patience, and an efficient online platform. Holding attendees’ attention is not easy in an online event and it gets even more challenging when the attendees aren’t paying any fee to be its part. Virtual events come with several distractions, and it is something you need to keep in mind when you’re hosting an online event. So, if you’re looking for a virtual meeting platform, ensure it comes with audience engagement tools. Various features can ensure the audience stays hooked to the event. Some of them are breakout rooms, chat rooms, in-event quizzes, polls, and Q&A sessions. Incorporating these features with your event will enable you to maintain engagement rates throughout the session. But, keep everything minimal.
Provides Networking Options
The reason most people attend any event is to either learn something new or build a network and connections. In-person events have one significant advantage over online events, and that is physical events allow the attendees to connect face to face and make valuable connections. But, virtual events can also allow the attendees to expand their network, given the platform provides efficient networking tools. Though chat options and breakout rooms give enough opportunities to the attendees to connect, they can’t take over the benefit of face-to-face interaction. For this, look for an online event solution that provides one-on-one networking tools to the attendees.
Data Management and Analytics
The most crucial and notable advantage of hosting virtual events is that online events allow the organizers to collect real-time analytics. It becomes vital as data digitization & data management, and analytics can be a deciding factor when it comes to the event’s success. It allows the hosts to record all the activities that took place during the entire session. From the tool that engaged the most audience to the booth audience spent the most time, virtual events can help you track it all. Through this, it becomes easier for the hosts to know if they have achieved their event objectives or not.
Along with the points mentioned above, ensure the virtual event platform that you’re looking for is reliable, secure, and trustworthy. Also, it is crucial to allocate enough time for it and not to take the decision in a hurry.