Digital Marketing

7 Advanced Ways To Use Google Trends For SEO & Content Marketing

Google Trends is a feature by Google that analyzes the popularity of trending search queries in Google Search across various regions and languages. Google Trends is a surprisingly important tool for keyword research. Especially when we are using advanced search options that are virtually hidden in plain sight. 

Users can also use Google Trends to see where in the world a particular keyword is being searched for the most, and which languages are most commonly used to search for that keyword. This can be useful for businesses looking to target specific geographic regions or languages with their SEO efforts.

Google Trends also provides related keywords and topics, which can help users discover new keywords that are related to their main keyword. This can be useful for businesses looking to expand their keyword research and find new opportunities for optimizing their content.

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Overall, Google Trends is a valuable tool for businesses looking to optimize their SEO efforts, as it can provide valuable insights into keyword trends and help businesses stay on top of current search trends.

When Did Google Trends Start ?

Google Trends was first launched in 2005. It was created as a tool for users to explore and understand patterns in Google search data, and to help them discover new and emerging topics of interest. The service allows users to compare search volume patterns across specific regions, categories, and time periods. Also to see how search trends have changed over time. Google Trends has since become a valuable resource for researchers, marketers, and journalists. It is widely used to track and analyze online trends and public opinion.

How to Use Google Trends?

  1. Go to the Google Trends website (https://trends.google.com/)
  2. Type in a keyword or phrase in the search bar and hit Enter.
  3. You will see a graph that shows the popularity of that keyword over time. You can adjust the date range at the top of the page to see the popularity of the keyword over different periods of time.
  4. On the left-hand side, you can see related topics and related queries. It can help you discover new keywords related to your main keyword.
  5. You can also click on the “Regions” or “Cities” tabs to see which regions or cities are searching for the keyword the most.
  6. By clicking on the “Compare” button at the top of the page, you can compare the popularity of up to five different keywords at once.
  7. You can also use the “Category” drop-down menu to filter the results by specific topics, such as News, Shopping, or Travel.
  8. You can also use the “Export” button at the top of the page to download the data for further analysis.
  9. To get more detailed insights, you can also use the “Explore” button. It will allow you to explore the data by keyword, topic, region, and more.
  10. Lastly, to get the most out of Google Trends, it’s important to keep an eye on the trends and changes in your industry and adjust your SEO strategy accordingly.

7 Advanced Ways To Use Google Trends For SEO and Content Marketing in 2022-23

Let’s read more about seven advanced ways to use google trends for SEO & content marketing in 2022-23. This article lists the top seven ways to discover useful google trends and patterns. That are absolutely relevant for seo & content marketing, more than some search-related data from paid tools.

1. Get More Authentic Data By Comparing Keywords

Google Trends shows a relative visualization of traffic on a scale of zero to 100. You can compare any keyword search volume with a keyword whose accurate traffic numbers are already known, for example, from a PPC campaign. 

A comparison keyword doesn’t have to be related. It can be in a totally different vertical and could even be the name of a trending term. 

Google published a Google Trends Daily webpage that shows most trending search queries. What’s useful about this daily page is that Google provides keyword search volumes in numbers, like 500,000+ searches per day, etc.

2. Identify Insights From Time-based Search Trends

There are two great ways to identify keyword data: stretched across over shorter periods of time and longer time periods.

Upward Long-Term Trends: If a search trend is continuously going up, this means you need to focus your efforts on creating content for this trend.
Downward Long-Term Trends: If the search trend line is continuously moving down, then it may be a signal that audience search intent is changing.

3. Related Topics And Queries

Google Trends has two amazing features, the first one is called Related Topics and the other one is Related Queries.

Related Queries

The intent of searching Related Queries is similar to that of the Related Topics. Top queries are generally the most trending searches.

Trending queries are queries that are becoming popular.  The data from trending queries are best for staying one step ahead of the competition.

Topics

The Topics are the search queries that share a concept. Analyzing related topics that are trending upwards is perfect for learning how an audience or consumer demand is changing.

This information can, in turn, provide ideas for content creation or new product selections.

4. Short-Term Trends Can Boost Massive Traffic

Analyzing keyword trends in the short view, such as the 3-month or even 1-month view, can expose valuable insights for capitalizing on rapidly changing search trends.

There is a million of traffic in Google News as well as in Google Discover.

  • Google Discover is tied to showing trending topics related to searches.
  • Google News is on the stage in terms of current events.

Websites that target either of those traffic channels benefit from knowing what the going short-term trends are. A benefit of viewing short-term trends (1 month and 3 months) is that certain days of the week stand out when those searches are more popular.

Analyzing which days of the week interest changes for a given topic can help in planning when to publish those kinds of topics. So the content is shown there when the audience is searching for it.

5. Searching Keywords By Category

Google Trends has the functionality for going down search query according to category topics. This technique provides more accurate keyword data. The Categories tab is important because it will filter your keyword research to the right context.

If your searching keyword context is [marketing], then it makes sense to appropriately define Google Trends to show just the data for the context of marketing.

By analyzing the Google Trends data by category, you will be able to find more proper details related to the topics you are searching for content within the right context.

6. Identify Keyword Data By Geographical Region

Google Trends keyword details by geographic location can be used for analyzing what locations are the best to outreach to for website promotion or for tailoring the content to specific areas.

Keyword trending details by region are valuable for backlink building, content promotion, content creation, and pay-per-click (PPC).

Content creation for a local region can make it more related to the users who are interested in that particular content (or product). 

Google generally ranks pages according to who it’s most relevant for users. So incorporating geographic regions into your content can help it rank for the most appropriate people.

7. Target Search Intents with Search Types

Google Trends gives you the authority to further refine the keyword data by defining it by the type of search the data comes from, the search intent type.

Defining your Google Trends research by the type of search intent allows you to remove the “noise” that might be making your keyword research very puzzling and help it become more relevant and meaningful.

Google Trends data can be defined by:

  • Web Search.
  • News Search.
  • Image Search.
  • YouTube Search.
  • Google Shopping.

A Google Trends search for what, where, when, how, why, and who shows that search queries beginning with the word “how” are the most popular queries on YouTube search.

So, give the Search Type selections a try because the details that are provided may be more relevant and accurate than the more general noisy “web search” version.

How does an advertiser benefit from using google trends?

An advertiser can benefit from using Google Trends in several ways:

Identifying Popular Search Terms

Google Trends can help advertisers identify popular search terms and keywords that are relevant to their industry, which can inform their search engine optimization (SEO) and pay-per-click (PPC) advertising strategies.

Understanding Audience Interest

Google Trends can help advertisers understand audience interest in specific topics, products, or services, which can inform their content marketing and advertising campaigns.

Targeting Specific Regions

Google Trends allows advertisers to see search volume patterns across specific regions, which can help them target their advertising efforts to specific geographic areas.

Tracking Competitor Activity

It can help advertisers track the activity of their competitors, including what keywords they are targeting and how their search volume has changed over time.

Timing Campaigns

It can help advertisers identify the best times to launch their campaigns by identifying patterns in search volume and audience interest over time.

Identifying new trends and opportunities

Google Trends can help advertiser to identify new and emerging trends, products, or services that could be a potential opportunity for their business.

Overall, Google Trends can provide valuable insights that can inform an advertiser’s overall marketing strategy, allowing them to make more informed decisions and target their advertising efforts more effectively.

The Value of Google Trends in 2022-23

While Google Trends is accurate, it doesn’t show the real number of traffic in actual amount. It shows the amount of search queries made in relative percentages with the value of zero to 100.

Except Google Trends, mostly paid SEO tools provide traffic & search volume for keywords. But those numbers are only predicted to be different from a mix of internet traffic data providers, scraped search results, Google Keyword Planner and other sources.

The click stream data usually comes from unidentified traffic data acquired from users of certain pop-up blockers, search browser plugins, and some free antivirus software.

The SEO tools then apply a calculation that corresponds to their best prediction of how that data correlates with Google keyword search and traffic volume. So, even though paid SEO tools provide prediction of keyword search traffic. The data shown by Google Trends is based on actual search queries and not prediction.

That’s not to say that Google Trends is much better than paid keyword research tools. When used together with paid keyword research tools, one can obtain a near-accurate idea of correct keyword search volume. 

There is another function in Google Trends that can help dial in accurate distribution of the keyword data. It helps to understand what geographic locations are best for promotional metrics and also discover popular and trending keywords.

Shubham Sharma

Shubham Sharma is a SEO Expert in Delhi with many years of experience in the digital marketing field. He often writes guest posts for Trending News Viral & you can also read their informative blog for more.

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