Seth Godin Says,
“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” So in this blog we are talking about 6 reasons why a logo is important to your business. Let’s Go:-
A brand is the consumer’s perception regarding your product. Where branding is the tool that helps in creating that perception. Website, product packaging, etc. are not your brand, they are the way to create trust and confidence in your product. As per the experts from brand design agencies in India or across the globe, “Brand includes both branding and brand identity.” In layman’s terms, branding is the strategy applied to the visual appearance of the product and company to create a brand.
The very first step in creating a successful brand identity includes the logo of the company. This is the face value of a company, it creates the first reaction or impression about a company in consumer’s minds. They see the logo and think about what the company is all about. It creates recognition in the mind of the people. For Example, people normally recognize the Lamborghini from the logo glued on the Lamborghini car.
6 Reasons Why a Logo is Important to Your Business
Here are the 6 reasons stating why a Logo is important for any or every business
1. Stepping Stone
Every task has a starting point, an initial stage that carves the path towards the goal. In branding, the very first focus goes to Logo. Designing a perfect Logo needs several parameters to be considered, like Color, design, size, etc. This is the face of an organization so before designing a Logo or choosing colors for the same. The organization has to consider their target market as well as target customer to make an appropriate identity that suits them.
2. First look of Impression
“First impression is the last impression”! The phrase is true in so many ways when it comes to logos. The first look at the logo shares the unique story of the brand to the customers. It is like the introduction of the company to the customer. In most of the cases, logos are the first thing that motivates customers to explore the product and services of a company. It communicates the brand details and ideas within a matter of seconds.
3. Attract the attention
Brand design agency experts always suggest creating an attractive logo as it catches the maximum amount of attention from the public. In this era where people have little patience and a very little attention span, the need to tell the story in less time is important. It grabs the attention of the customer and imparts valuable information in a very short time.
4. Creates Recognition
The hard fact is that the customers may forget the name of your company but they will always recognize the logo. This recognition helps brands to encourage brand loyalty among the customers. Once your logo is on market, customers will start getting familiarized with the identity. They will remember the logo and associate your products with past experiences with your company. Most of the people tend to pick the brand they know irrespective of the other options.
5. Acts as a USP
We already know the logo plays a big hand in creating a brand. Hence, the website designing team has to work together with the marketing team while designing a good logo. The design process requires a clean and clear picture of the concept, idea, or genre of the business. The process also needs an understanding of the consumers, brand values, or target markets. A lot of times Logo acts as a USP of the company, it only helps in bringing customers but also in retaining them. Logo differentiates the companies in the same domain in the consumer mind.
A logo is the first tool in the brand identity box that helps in bringing the customers to the company. Logos are creatively designed and visually attractive. Hence they always leave a positive imprint in the mind of the people. This way whenever customers see the logo again they will positively connect with the brand and associate it with the positive memory they created last time. Logo helps customers to remember the brand in its unique way.
In the end, I only wish to quote the quote by Saul Bass:
“Logos are the graphic extension of the internal realities of a company.”