Digital Marketing

3 WordPress Plugins You Need to Optimize Your Website Speed

WordPress plugins played a crucial role for your website speed. Speed is a very important determinant in making your website a success. A slow website will discourage people from coming back. Perhaps the biggest factor is website design. Websites with slow loading speeds are pushed down in the search rankings. In other words, a slow website can cause you to lose traffic and all the associated things you generate with your traffic. This means decisions like choosing a good web host can have a massive impact on the kind of traffic you get. 

3 Best WordPress Plugins You Need to Optimize Your Website Speed in 2021

Speed matters. It is easily the best way you can enhance the experience of a website visitor. In this article, we will bypass the obvious question of choosing a good web host and discuss about the 3 best WordPress plugins you should have on your website to enhance your website speed. 


Smush is a fairly popular WordPress plugin and a must when you are trying to optimize the images on your website. Compared to text, images take up a lot of space and are one of the main reasons why your website loads slowly.


Image formats like PNG deliver high quality artwork, but they are very heavy and often end up compromising your website speed. There is a natural need here to balance performance needs and quality. Smush helps you compress all the heavy images on your website and bring them down to a manageable level. 

It makes sure every new image you add to your website is immediately compressed. You can thus relax and let Smush take care of optimizing your images. You can download Smush for free and start shoring up your website speed. 

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Cloud flare enables you to add a CDN to your website and give it a much needed performance edge. Slow website speeds are often caused by distance. If a server is located in Brazil and your client is in India, it will take time for large streams of data to reach halfway across the world. 

Distance is a factor you cannot control at times. By using a CDN, you can distribute your website resources on servers across the world. 

This will essentially make sure distance is less of a factor when it comes to the speed of your website. Cloudflare is a free plugin, but you need to pay in order to unlock some extra features. 

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W3 Total Cache

Caching can help you store some of your website resources in the local memory of your visitors. W3 Total Cache is a WordPress plugin that enables you to cache some website resources in the local memory of your visitors. 

Loading every resource on a webpage when a visitor arrives is very difficult. A plugin like W3 Total Cache can make it easy for you to introduce caching features on your website. 

Also Read:- DomainRacer vs Go4Hosting

In conclusion

It is not always easy to parse good plugins from the bad ones. One needs to have a formidable experience in online marketing. is a digital marketing institute in Delhi where you can learn how to manage your WordPress website from trained experts in the field. 

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